When we sit down with a client, one of the first questions we ask them is, "What is the status of your Social Media campaign?". More often than not, we discover that the client has done little in terms of social media marketing. Companies spend money left and right advertising on radio, television and even print. But with the introduction of Social Media, many of companies have "fallen behind the eight-ball" in terms of advertising and marketing. Social Media Marketing is about more than having people "like" you on Facebook, or "follow" you on Twitter- and that is why are writing this series!