When we sit down with a client, one of the first questions we ask them is, “What is the status of your Social Media campaign?”. More often than not, we discover that the client has done little in terms of social media marketing. Companies spend money left and right advertising on radio, television and even print. But with the introduction of Social Media, many of companies have “fallen behind the eight-ball” in terms of advertising and marketing. Social Media Marketing is about more than having people “like” you on Facebook, or “follow” you on Twitter- and that is why are writing this series!

The first place to start in any Business is the end. That bottom line. Social Media is the same way (if you use it for anything other than entertainment). You start by identifying what you want to achieve with Social Media. Do you need to increase revenues? Reduce costs? Get new customers? Then you call Vauxite…

The question that is on ever business owners mind, “is Social Media really that important?” Well, I consider having access to nearly 400 Million users, and a fast, easy, and FREE forum where your company can create and share content (( important )). A Successful Social Media Marketing campaign can also result in thousands of new inbound links to your site. Inbound links are one of the most important things that influence the rankings of your site. It’s easy to see how social media can be a great way to improve your rankings.

We will be going more in depth into how companies can better utilize the Social Media Sites: Facebook, Twitter, and YouTube. Make sure to  you check back for part two when we talk about how Twitter can help grow your business!

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