How Twitter can help you in Google

As discussed in Part 1, How can Social Media help grow my Business?, Twitter can be an extremely valuable asset to your company. SEO (Search Engine Optimization) is used to describe the act of optimizing your companies chances of showing up on the front page of search results. People unfamiliar with how Google works sometimes believe this process only relates to the website itself. Unfortunately, adding some code and key words doesn’t go as far as it used to.
Here is an abbreviated version of how the process works: When Google searches, it does so based on relevancy. It uses “spiders” to crawl the web and read site content. It also takes the links pointing to your site, or from it into account. The greater number of times your site shows up via links in a relavent context- the more likely your company will move up Google’s list.

A Successful Social Media Marketing campaign can also result in thousands of new inbound links to your site. Inbound links are one of the most important things that influence the rankings of your site.

Now your probably wondering why this is important in regards to Twitter. When you sign up, you fill out a profile that is attached to everything you do on twitter. This includes a website address and 160 word Bio, which is referred to by search engines that examine your tweets. Next is the different ways you can use Twitter. First, a company can get great insight if they use Twitter to ask questions. Second, It drives traffic toward your product or company. Third, people on Twitter spread your tweets by re-tweeting or replying to them. With all of this activity attached to your company, the “spiders” can’t help but take notice. Here is a great article on some Twitter SEO tips!

Achieve even more with Twitter!

If you thought that SEO was the only reason your company needed Twitter, think again! Twitter is a great way for any company to connect with employees and customers on a more personal level! Twitter Search is an amazing way to see what people are saying about your products or services. Use the reply function to answer questions!

Follow us @ twitter.com/vauxitellc

When we sit down with a client, one of the first questions we ask them is, “What is the status of your Social Media campaign?”. More often than not, we discover that the client has done little in terms of social media marketing. Companies spend money left and right advertising on radio, television and even print. But with the introduction of Social Media, many of companies have “fallen behind the eight-ball” in terms of advertising and marketing. Social Media Marketing is about more than having people “like” you on Facebook, or “follow” you on Twitter- and that is why are writing this series!

The first place to start in any Business is the end. That bottom line. Social Media is the same way (if you use it for anything other than entertainment). You start by identifying what you want to achieve with Social Media. Do you need to increase revenues? Reduce costs? Get new customers? Then you call Vauxite…

The question that is on ever business owners mind, “is Social Media really that important?” Well, I consider having access to nearly 400 Million users, and a fast, easy, and FREE forum where your company can create and share content (( important )). A Successful Social Media Marketing campaign can also result in thousands of new inbound links to your site. Inbound links are one of the most important things that influence the rankings of your site. It’s easy to see how social media can be a great way to improve your rankings.

We will be going more in depth into how companies can better utilize the Social Media Sites: Facebook, Twitter, and YouTube. Make sure to  you check back for part two when we talk about how Twitter can help grow your business!

Franklin, Tennessee is a charming southern town. It is the type of town that you can just park your car and walk around for hours. You can cool off with some frozen yogurt at Sweet Cece’s in the summer or grab a slice at the Mellow Mushroom if your feelin funky! It’s places like the Franklin Mercantile Deli and Dotson’s that have given the town that unique feeling of home for Vauxite. But the town always seemed like it was missing something… Anyone familiar with Franklin, TN probably knows the history of the Franklin Theatre. If not, here it is. Having personally moved to the area after the closing, I cannot speak on the theatre conditions before it was shut down. However through asking, I found that it was in very rough shape.

But an amazing thing happened- after closing in 2007, a movement to “Save the Franklin Theatre” began. The town rallied to raise the historic landmark from the dead, with a new vigor that seems to have revitalized the streets themselves!

The night of the Grand Opening, the Vauxite team headed downtown for the festivities. The girls even dressed for the event! They had King Kong and the Wizard of Oz playing on huge screens right out in the street. There were vintage cars and parents shared old memories with children, while making new ones. It was everything small towns are made of. The next morning, Al and Kristin took their young daughter to her first movie ever. They saw Charlotte’s Web, the last movie to play in the theatre before it closed.

The next night, Vauxite hit the town again to see Casablanca. It was a great time and the theatre is beautiful! We encourage anyone who has the chance to visit the theatre, to do it often! This town has a new heart, and we should all be thankful for the work that the Heritage Foundation and Williamson County have done.

Being a crack musician, when I opened up my computer and found the Les Paul Google Doodle Guitar on Google’s homepage (say that 5 times fast!) I immediately thought “Wow this is awesome!” I started out with a rendition of Come As You Are by Nirvana. Then I did Adam’s song by Blink 182 (click here to hear it). I thought to myself this is so appropriate for Nashville. Forget how much work productivity went down all over the world, I’m surprised the Music City didn’t come to a screeching halt. As the day progressed and I mixed web design work with monitoring the Google Doodle Guitar news feed it became apparent people really got into this. So, I thought I would share some of the best ditties I heard come out of the doodle…

Hey Jude on Google Doodle Guitar

Here Comes The Sun on Google Doodle Guitar

Blister In the Sun on Google Doodle Guitar

Can’t Take My Eyes Off Of You on Google Doodle Guitar

Paparazzi on Google Doodle Guitar